Last week, I wrote about a few reasons why I’m glad I still have an active Yahoo! Voices account. Another reason I wanted to follow up on: SEO.
Why? If you have an established Yahoo! Voices account, then you basically have a platform ready for guest posting. Let’s think about why.
Your Profile Has PageRank / Influence. Everything your write (and comment, friend, and follow) links back to your Yahoo! Voices profile. It’s part of the Yahoo ecosystem. The Yahoo Voices homepage has a PR of 7, and some of the long time established contributors have profiles with a PR of 4 or so (see Kristen Ketteringham).
This profile links to every article you write, so an established account with a lot of influence and linking influence will automatically lend some of that influence to your articles. As a result, your articles will have some link juice given to them, too. Think of it as having an article on the homepage of a PR 2, 3, or 4 blog. You’d like that, wouldn’t you?
Think of it like guest posting. Well, that’s more or less what Yahoo! Voices can do for you. Let’s say you wrote a spiffy new website about Widgets. Now, you write a “guest post” on Yahoo! Voices with a natural, contextual link back to your Wonderful Widgets website.
Your not writing for some sloppy PR 0 blog, though. You need to be high quality. Assuming your article is good and your link is natural, then you shouldn’t have any problem getting published. Then, you’ll have a post with link juice flowing through it to your website. Just like if you made a guest post on a popular blog.
Added Bonuses. Plus, you’ve got a few added benefits. If your article is good, it’ll get views, and these views will convert into clicks on your blog. Yahoo! Voices is one of the main sources of referral traffic for my digital photography blog.
These views also convert directly into earnings – $2 per 1,000 views once you’ve been around for a while. It’s not a ton of money, but where else can you earn money while building links?
Finally, this can help you crowd the search results. Yahoo! Voices has some natural ranking power, so a well written article will rank for low competition keywords. Imagine if your website is #1, and your Y!V article is #2. That’s pretty cool, huh?
So head over to Yahoo! Voices, create an account, and start writing. Just remember – you need quality. This is not some place you can just spam away a million links, but it is a place that you can build a real presence, with real articles, and real contextual links back to your site(s).