PR Update and the Power of Guest Posting


February 10, 2013 by Brian Rock

There are a lot of good reasons to write guest posts.

You get a link (or links) back to your site, which helps with off-page optimization. You can connect with a new audience, and attract new subscribers and/or social media connections. You can also have your work viewed by a different (and potentially larger) readership and engage with them over questions, concerns, and ideas.

A while ago, I mentioned that I had a guest post published on Angela Maier’s education blog. After staring my edtech blog, I did a quick search around for websites and blogs in the education niche that welcomed guest posts and I found hers. She’s got a pretty well established site and following, so I wasn’t sure what to expect… but I wrote up the guest post and fired off the proposal anyway.

And I’m glad I did. For one thing, she has a large readership (which my blog does not), so it was nice to see my article tweeted, liked, and LinkedIn. There were some comments, and these helped me think about the topic (creating a virtual classroom library) more. And, I’m pretty sure it provided some hefty link juice back to my edtech blog – Tech and Teaching.

How do I know? This past week, Google implemented some search algorithm updates as well as a refresh of page rank. This relatively new blog, with relatively few links, is now a Page Rank 3.

Wow! In the long term, that’s not all that impressive, but I’m happy and proud to say that this blog jumped to a PR3 with the first page rank update. I only started the blog back in November, so it’s just a few months old. And I know PageRank isn’t the be all end all of SEO these days, but it’s still nice to see that recognition there with a cold hard number.

Now if only I could channel some of that into more search engine traffic and building a larger following of my own…

As an aside: I read that many people saw a dramatic drop in the number of links reported in their Google Webmaster Tools after the last update. I’ll post more about this later in the week, but I noticed that my four of my older sites had a dramatic drop in reported links while my three newer sites didn’t seem to have any significant changes.


2 thoughts on “PR Update and the Power of Guest Posting

  1. Randolph says:

    Hi my loved one! I want to say that this post is awesome, nice written and come with almost all important infos. I’d like to peer extra posts like this .

  2. Alyce says:

    This article gives clear idea in support of the new people of blogging, that really how to do blogging and site-building.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: