May 4, 2013 by Brian Rock
Tumblr is an interesting type of social network. It’s not quite the micro-blogging platform of Twitter or Facebook. But it’s not quite the full scale blogging platform of WordPress. It occupies an interesting middle ground, where you can microblog or… blog.
It does, however, make it easy to share and reblog posts to share them with your followers. And this is where some extra value comes in for SEO purposes.
Sure, you can start your own Tumblr blog. You can use it to link back to one of your sites. This is a great technique for building and developing a tier 1 property that funnels page rank and link juice back to your money site.
But how can you make the most of the potential for Tumblr…? You don’t need to include a backlink in every post; in fact, you probably shouldn’t. But, you should try and include a backlink in any post you think is going to be shared or re-blogged.
Take, for example, this post about a dance group that performed at a fashion show at GCU. I didn’t think much of the post. I was really just beefing up the Tumblog. I use it to syndicate links from Rockin’ Photogs, so I also try and post photos there once or twice a week to add some extra indexed pages that don’t include links.
Problem? That post ended up being re-blogged several times. When it was, it included a link back to my Tumblog (which is good), and it included the full text of my post. But… I neglected to include a link in that text. Oops.
So, I decided that I’m going to try and include a link in most of my posts so that I can capitalize on this. The idea is that if I include a link and then a post gets reblogged a few times, that multiplies the number of times the link is out there… increasing the number of subdomains linking back to my money site.
Here’s an example: photos of the 4x800m relay at the CTC Outdoor Championships. It’s a simple post with some photos of a track relay, and it’s got a nice, appropriate, contextual link back to an article on Rockin’ Photogs about shooting track photos. If someone picks up the post an reblogs it because they like the pictures, I’ll also get a free link back to Rockin’ Photogs. Win-win.